Jingle All the Way!

Well, it’s a little early for Christmas but never too early for jingle bells or in this case, just jingles. Jingles are often overlooked as effective marketing messages, but surveys show they can last almost indefinitely. In addition to TV and radio, they’re used online, in email and in multimedia. Why? Because they work. This issue of Marketshare Through Mindshare features some well known jingles. See which ones you recall. Please read and enjoy!

Read our latest newsletter here! 

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Can Trees Really Smile?

Progressive Marketing Group’s paper-saving initiative has reached 50,000 paper pages saved!

Even in this Digital Age, businesses consume a great deal of paper.  PMG has maintained  a low-usage policy for many years. We use various papers for color proofing and general office applications.  We  try to use recycled at all times.  Not easy for signage or large scale graphics, but saving 50,000 8.5″ x 11.0″ sheets (not to mention 11″ x 17″ sized sheets or roll paper used for wide format graphics) certainly should make a lot of pine trees happy!


Conservation works! PMG is proud to contribute in our own small way.  Please join us!

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Happy Thanksgiving To All

It seems to have been happening annually since 1621.  Whether it was an act of generosity as it is recorded by History or simply due to the fact that they were outnumbered two to one, the Pilgrims started our greatest American secular tradition:  Having family and friends over for turkey, cranberry sauce and a Thursday  afternoon of watching football on TV from the safety of an invitingly soft couch. It’s possible that the football part of the holiday may be just someone’s imagination, but the way modern marketing works, you never know.

In all seriousness, a happy and heathy Thanksgiving to us all!

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Stanco Inducted Into Hall Of Fame

It may be quite different from his childhood dreams of enshrinement in the National Baseball Hall Of Fame at Cooperstown, or even the Rock and Roll Hall Of Fame in Cleveland, but Jamie Stanco is now officially a Hall Of Famer.

In recognition of his life-long contributions to the marketing and advertising community, Jamie Stanco, the President & CEO of Progressive Marketing Group, Inc. (PMG) in Melville NY, was recently inducted into the Direct Marketing Association of Long Island’s (DMALI) Hall of Fame. The recognition couldn’t be more fitting for the creator of the SMO concept and the strategist who has spent 40 years in the marketing wars.

“Few honors have more impact than recognition by one’s peers.” Stanco commented. “While I might admit falling short of my adolescent dream of batting .300 and hitting 750 homers, this makes up for it.  It’s a privilege to join the industry leaders in the DMALI Hall of Fame, and there’s still time to practice guitar for the Rock and Roll Hall.”

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Satchel Paige: Don’t look back…

Today is Leroy Robert Paige’s 109th birthday. Or maybe his 110th.  Satchel himself wasn’t too sure but settled on 1906.  For those of you who don’t know about Satchel Paige, he was the greatest pitcher in the Negro Leagues and might have been the greatest pitcher in Major League Baseball had he been allowed to pitch in that league.  Eventually he did, and at age 42  became the oldest MLB rookie ever.  He was also the first player from the Negro Leagues to be inducted into the National Baseball  Hall Of Fame.  So whether he would be 109 or 110  today, pay attention to the great competitive and barrier-breaking legacy he left behind and also his observances on how to keep young which never seem to be out of style.

1. Avoid fried foods, which angry up the blood.
2. If your stomach disputes you, lie down and pacify it with cool thoughts.
3. Keep the juices flowing by jangling around gently as you move.
4. Go very lightly on vices such as carrying on in society. The social ramble ain’t restful.
5. Avoid running at all times.
6. Don’t look back, something may be gaining on you.

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The King Is Gone

BB King was the living link to the great bluesmen of previous generations like Muddy Waters, Howlin’ Wolf and Willie Dixon.  He was the teacher for another generation that included the likes of Eric Clapton, Stevie Ray Vaughan and Johnny Winter.  And he will be a case history for every up and coming picker and grinner who  masters single string note bending and hammer-ons for as long as The Blues is played.  And that will be forever.

Thank you BB for that magical night at the Wollman Rink at the Schaefer Music Festival a million years ago in 1969. You stole the show from Led Zeppelin.  It still resonates.  Thank you for all the shows at your club.  Thank you for That’s Why I Sing The Blues and Hummingbird and So Excited and Big Boss Man and  When Love Comes To Town.  And thank you for being the greatest ambassador the Blues has ever had.  You will be missed by millions.

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Happy #90 to #8!!

Happy birthday Yogi!

The congratulations are from all over the baseball world…and beyond. Perhaps the most unlikely candidate for greatness, all Yogi Berra did was to earn more championship rings than anyone else who every played the game.  Many have said that his modesty  masked a competitive drive  second to none.  Many have said he was the best bad ball hitter of any era.  And most all agreed he was the last guy you wanted to see at the plate with a man on second and the game on the line.  Yogi Berra is synonymous winning.  God bless you Yogi.  Keep on keeping on!

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