Well, it’s a little early for Christmas but never too early for jingle bells or in this case, just jingles. Jingles are often overlooked as effective marketing messages, but surveys show they can last almost indefinitely. In addition to TV and radio, they’re used online, in email and in multimedia. Why? Because they work. This issue of Marketshare Through Mindshare features some well known jingles. See which ones you recall. Please read and enjoy!